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07 Mar 2012

All New Chevrolet Colorado further enlivens the double cab market in Inodnesia. Marketted with affordable price while carrying advanced technology features.

Carmall.com - PT. General Motor Indonesia (GMI) complete their products line up with the first double cabin pickup in Indonesia. All New Chevrolet Colorado which is being offered in three variants, packed some advanced high-tech features in an affordable price as its "arsenal" to face a mean competition with the other competitors among its class which filled the pickup market first.

"All New Chevrolet which developed in five continents and as long as 5 years has spent USD 2 billion budget or in par with Rp. 18 trillion. This pick up which will be marketed in 60 countries across the world has the best features, technologies, exterior and interior design and is the most advanced during Chevrolet's 100 years of existence", said President of GM Southeast Asia, Martin Apfel who also attended the All New Chevrolet launching event in ballroom Puri Begawan, Bogor, West Java (5/3).

Marcos A Purty, President Director of PT. GMI adds that Indonesia's double cabin market still holds a great chance to grow and proven to show a pleasant growth graphic, with sales of 17.815 units in 2011, a 19% increase from 2010 while at the same time able to reach 2% of the new share market from the national total sales in the same year.

Hence, GMI believe that with the arrival of All New Chevrolet Colorado can serves as the first choice for consumers who need a tough vehicle to be used in mining industry, plantation, oil and gas, as well as other goods and services transportation industries. "We are completely ready to launch this All-New Chevrolet Colorado, through 34 of our flagship Chevrolet Showrooms scattered across Indonesia", said Marcos Purty.

Furthermore PT. GMI said that they have no specific target to be achieved in regards to its sales. Because, the three variants being offered currently were based on the field demand survey. Thus makes GMI does not want to hastily decide to present another variant as one of their marketing strategy.

This mid-size pickup truck is available to order starting next month, and can be found in the nearest Chevy showroom. GMI also ensured the availability of its spare parts and accessories. "Even for the additional accessories to an even more polished looks (such as fog lamps, door visor, roll bar, bull bar and R17 rims) can be ordered now if the consumers desire so", said Dadan Ramdhani, Customer Car Director GMI.

All New Chevrolet Colorado - A combined creation of flexibility and performance.

The development of All New Colorado was led by a team of very experienced GM engineers from Brazil. This team's expertise has resulted in the development of the new Colorado which covers three variants of specifications; basic variant LS, middle variant LT, and highest and most complete variant LTZ.

This latest variant able to exudes a driving characteristic and handling which is beyond the expectation of a midsize pickup truck thanks to the presence of its two levels of reinforced chassis and suspension tuning. It gives a result of a tough puller and carrier vehicle plus it's comfortable enough to be used as an everyday ride for urban city life.

All variants are equipped with all-new turbo-diesel 4-cyllinder engine - manufactured by GM Global - this 2.5 litre engine generates 150 horse power (110 kW) and 258 lb.-ft torque (350 Nm). Accompanied with 5-speed manual transmission and transfer case 4x4 (2H, 4H, 4L) with Limited Slip Differential.

The manufacturer claimed that the engine which is planted inside this pickup is very appropriate for mining, plantation or other business operations due to its 20.000 km service interval for oil change.

Interior wise, it presents a rather elegant characteristic judging from its dual cockpit design, typical Chevy. For instance, in the premium LTZ type, the driver's seat is covered in leather with 8 way power seat adjustment, 2 DIN C.D MP3 head units, audio control located in the steering wheel, radio, Bluetooth, USB and power window. While for the LT type, its interior is covered with fabric material instead of leather, single disc head unit and power window. Then for the LS basic type, it comes with standard features sans the above amenities.

All New Chevrolet Colorado extended cabin's on the road price tag is Rp. 256 million; while for the coble cabin/crew LT it comes with a price tag of Rp. 323 million and for the double cabin/crew LTZ is Rp. 343 million.








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