Carmall.com - The F1 Campaign that started from June 18^th to August 31^st 2012 (special for sales program) was initiated by Infiniti Indonesia as a local campaign. This action is a synergy between Infiniti Global and Red Bull Racing Formula One (F1) team. The collaboration also featured in the special edition Infiniti FX Sebastian Vettel which was displayed in the Geneva Motor Show 2012 and as appointed Vettel as Infiniti Global brand ambassador.

"This campaign is Infiniti's first program which has a certain connection with F1 in Indonesia. We believe that Infiniti as a premium vehicle with exceptional performance is closely related with F1", said Kintaro Izumida, President Director NMI in a broadcast which received by our editorial yesterday (20/6).

Serves as a brand awareness program is Infiniti F1 Challenge effectively started on July 1^st 2012. "Infiniti F1 Challenge is a competition that uses social media platforms such as Facebook, Twitter and Instagram. Ten selected winners from this competition will receive Grandstand tickets for Grand Prix F1 in Singapore held in September plus a handful of exclusive souvenirs from Infiniti Red Bull Racing team.

Meanwhile for their sales campaign, the activation was already begin on June 18^th until August 31^st 2012. For each purchase of Infiniti unit in cash will entitle the buyer to a (1) VIP Paddock Club in Grand Prix F1 Singapore, where the participant can watch the qualification race and the actual race live inside the VIP Paddock Club in the coming September.

Paddock Club is the most exclusive experience and is priceless to have the privilege in enjoying the race along with the other VIP guests. VIP Paddock Club is located right above the garage with a visibility to the pit lane area where the cars will be performing their pit stop.