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22 Jun 2012 | Foreign News : USA
Soichiro Honda: "If we don't race, that's just not Honda."
Carmall.com - Honda's plan of making a motorsports comeback was revealed by Honda North America's new head of research and development, Erik Berkmen. In spite of some pressures from their competitors, Honda are still convinced that this is right step.Berkmen was encouraged by Honda racer Dario Franchitti's IndyCar 500 victory last month. His V6-engined race car was the work of Berkmen and his team.
The words once uttered by the late Soichiro Honda, "If we don't race, that's just not Honda," also motivated Berkemen to re-establish Honda as an automaker that also focuses on the racing world.
Berkmen, who has been with Honda for 30 years, then set out to regain Honda's image as an inovative car producer. In spite of the onslaught of competition from German, US, even Korean automaker, the 53-year old man believes that Honda will make a magical comeback when the moment comes.
Berkmen is the first American to be appointed as the President of Research and Development. Furthermore, Berkmen will also lead the team that will develop several Honda models, from the modified version of the Civic to the new Accord set to launch this year.
However, challenges are nevertheless to be faced by Honda, such as an economic recession, the impact of several natural disasters, as well as currency-related problems, possibly making the journey a bumpy one.
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Road Test - New Honda Jazz 1.5 RS A/T
With the minor changes it carries, it seems as if Honda wants to emphasize that it can make the New Honda Jazz enthusiasts fall in love with it more. Read the following experience of CarMall.com.
01 May 2013 | Text by Derry, Photo by Setyo Adi Nugroho, Translated by Richie Setiawan | Honda Reviews
01 May 2013 | Text by Derry, Photo by Setyo Adi Nugroho, Translated by Richie Setiawan | Honda Reviews
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Road Test - New Honda City 1.5 E A/T
The mini sedan segment in Indonesia can't be set apart from the New Honda City as the benchmark and best-selling variant in the segment.
10 Apr 2013 | Text and Photo by Setyo Adi Nugroho, Translated by Richie Setiawan | Honda Reviews
10 Apr 2013 | Text and Photo by Setyo Adi Nugroho, Translated by Richie Setiawan | Honda Reviews
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If you're a speed-lover and also a fan of precision handling a la sports cars, yet you're beginning to car about fuel efficiency and eco-friendliness, the Honda CR-Z can be considered as a synthesis o...
27 Mar 2013 | Text and Photo by Derry, Translated by Richie Setiawan | Honda Reviews
27 Mar 2013 | Text and Photo by Derry, Translated by Richie Setiawan | Honda Reviews











