16 Feb 2012 | Text by Ristuyana & Photo by Ary Dwinoviansyah. Translated by Martin H. S.
KTB have set a sales target of 140,000 units and achieve a 15% market share in 2012. This was stated in a Media Gathering that went serious yet fun.
KTB's products ventured in segments that include Passenger Car (PC), Light Commercial Vehicle (LCV) and Commercial Vehicle (CV), across which they made third place in 2011's national sales, selling 134,416 units. This is a 26.2% increase over 2010's, as well as their highest in history.
The PC revitalization program that was launched in 2008 went well and further established their existence in the Indonesian automotive market. PC sales in 2011 went up 14.3% to a total sales of 13,360 units. The Pajero Sport, a PC, successfully retained its position as the market leader of 4x4 SUVs with a market share of 51.1%, by selling 13,219 units (total sales of Pajero Sport 4x2 and 4x4).
In the LCV segment are three models which took glory in 2011, the Colt T120SS, Colt L300 and the Strata Triton. They collectively made 32.9% of the market share with a 38.7% growth over 2010's. While in the CV segment, two Mitsubishi products, namely the Colt Diesel and the Fuso, were still ahead of their 2011 market competitors with a 48.1% market share.
Besides the two CVs, KTB also took on the 2011 Large Truck market by launching the new Fuso Tractor Head FV51 JH (6x4) MT. Their mission was to satisfy the consumers' need for a reliable big-power big-capacity commercial vehicle. As for 2012, KTB stated that they have set a sales target of 140,000 units and a market share of 15%. "We are optimistic about achieving the same success, with proper hard work by all parties, and of course by continuing to offer the best products to the Indonesian market," Noboru Tsuji explained, President Director of PT KTB.
Serious yet fun
The announcement called the 2012 Media Gathering went formal but still relaxed. After the press conference, which went for about 45 minutes in the ballroom hall, dozens members of the press were invited to experience an outdoor field for a game of futsal. Besides to compete for a main prize of Rp.9 million's worth of shopping voucher, the 5-minute sporting event was also used as a test of endurance and skill for the press members in scoring into their opponent's goal. After the futsal competition ended at around 18.30 Western Indonesia Time, the excitement nevertheless continued, as the entire invitees were served a dinner banquet in the Mitsubishi Ballroom.
Afterwards, the press members were spoiled with live music entertaiment, and sexy dancers under thumping music, which simply "killed" any prevailing fatigue. The spirit went even higher when the MC announced a word-play flirting competition with a female participant as the target, the prizes of which were an iPod and a Samsung Galaxy Y. Furthermore, this closing agenda was also used to announce the winners of the futsal competition and the lucky journalists who got to take home two iPads.
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