18 Jan 2012 | Local News : Indonesia
Mitsubishi managed to take over 15% of Indonesian automotive share market in 2011. This record has increased if compared to the previous year where Mitsubishi only achieved 13.9%.
The said achievement in sales causes the KTB to owned 15% of the Indonesian automotive market share, increased than its standings in 2010 which is 13.9%. in November 2011, KTB which now 41 years old managed to channels two million vehicles throughout Indonesia.
Three products which majorly contributed in Mitsubishi's marketing consist of Commercial Vehicle (CV), Light Commercial Vehicle (LCV) and Passenger Car (PC).
In the CV segment, there are commercial vehicle such as the Colt Diesel and Fuso (Large Truck). For Colt Diesel, it managed to record sales as much as 54.066 units, 17.6% increase for this product. While for the Fuso type, 5.994 units were sold thus earning it 23.3% increase.
Moving on to the LCV (smaller pick-up unit) Mitsubishi still in the front line as the market leader with three of their products; Colt L300, Colt T120ss and Strada Triton with 32.9% market share. In other words, its sales elevated as much as 38.7% compared to those in 2010. Especially for the Strada Triton successfully managed to take the lead yet again last year with total sales of 8.144 units (in charge of the market by 32%)
Lastly, the PC segment, in 2011 Mitsubishi maintains its roots of existence with healthy sales growth, 13.360 units sold in total. For the Pajero Sport "All Round Family SUV" managed to maintain its position as the market leader in the 4x4 SUV thanks to its total sales reaching 13.129 units (total sales of Pajero Sport 4x2 and 4x4 combined) and became the market leader with 51.1% of increase. Congrats!
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