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18 Jun 2012

New Peugeot 408 targets a market of young executives whose soul is dynamic and active.

Carmall.com - Harmony, elegant and dynamic, these are the keywords that depict the Peugeot 408 image. Newest sedan launched by PT Astra International-Peugeot which aims for the young professional with jam packed routines. The launching of this mid-size sedan is a piece in their International market development strategy that is specifically tailored following the local demand.

The 408 is specifically designed to meet the Asian market demand with young professionals with small family as its target market. Seeing from its look, the 408 infuses elements such as comfort, safety and premium quality for its exterior and interior.

The 408 has a dimension figuring in 4.68 m long, 1.82 m wide and 1.53 m high, plus 2.71 m for its wheelbase creating an ampler interior. At the front, spotted a signature Peugeot aggressive headlamps infused with chrome stripes on its radiator grille and elegant floating anterior bumper.

Onate detailing on the side featuring a curve that stretches from the end of the taillights to the front wing. While its taillights sweetly accented the boot (trunk) which comes with red 'ruby' design and complemented with three white stripes signifying a lion's claw. The design was made as a tribute to the historical Peugeot models such as the 307 CC, 504 Coupe and Cabriolet.

Alloy rims with r17 inch rims were used as a finishing touch for the 408's exterior. Different spokes were applied, as the 1.6L Turbo uses 8 spokes rims, the 2.0L variant uses the 5 spokes one.

408's cabin room was elaborately designed that resulting in the biggest cabin in its class. The front window is 3.95 square metres wide allowing great visibility for the driver. Elegant and sporty sensation quickly wrapped your feeling once you stepped inside its cabin which offers lavish upholstery on the dashboard and manual adjustable leather seats (type 1.6L Turbo). Panel compartments of the dashboard are neatly stacked and look user friendly and accompanied with chromed instrument cluster plus leather wrapped steering wheel. Specific for the 1.6L type, it comes with aluminium ring.

At the center of the rear seats there is an armrest that with cup holder. Passengers in the back will be pampered with extra features like the dual zone AC and rear vent installed. Overall features offered by the 2.0 L 408 and the 1.6L are as follow; cruise control with speed limiter, CD, MP3, USB connection, Sensor Activated Headlight and Wipers, Follow Me Home and lastly but by no means least is the trunk capacity that reaches up to 562 litre.

In terms of safety and security, both 408 variants are supported with ABS brake with EBD and EBA, engine immobilizer, rear parking sensors, pedestrian impact and airbags are provided for all passengers, front and back. While the 1.6L type Turbo added front side airbags, curtain airbags and Electronic Stability Program (EPS).

Engine wise, this 408 variants offer two choices of engines, a 1.600 cc 4-cylinder DOHC 16-valve engine that could churn power up to 163hp/6.000 rpm and 2401 Nm of torque per 1.400 rpm, or a 2.000 cc engine with an ability to bake up 145 hp/6.000 rpm and torque of 200 Nm/4.000 rpm.

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